1976 Original Montreal Olympics poster -  Beaver, Amik (Medium) Mascot
1976 Original Montreal Olympics poster -  Beaver, Amik (Medium) Mascot
1976 Original Montreal Olympics poster -  Beaver, Amik (Medium) Mascot

1976 Original Montreal Olympics poster - Beaver, Amik (Medium) Mascot

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Date: 1976
Size: 23.5 x 16 inches
Artist: COJO (Official Olympic Organizing Committee)

A limited edition poster for the 1976 Montreal Olympics showing the iconic beaver mascot, Amik. This poster is part of a campaign advertising the Games for which dozens of posters were commissioned and created by COJO designers (the official Olympics organizing committee). 

About The Poster: The 1976 summer games were the first Olympic games held in Canada. For this occasion, the city invested large amounts in modernizing its infrastructure as well as in the construction of the stadium itself. The stadium has become somewhat of an icon of Montreal, despite ongoing problems with the structure.

Amik, the mascot of the games, was chosen as mascot because it an animal strongly associated with Canada and because it represents hard work. Amik came with either a red stripe with the logo of the Montreal Olympics or a multicolored ribbon representing the Montreal Olympic Organizing Committee.  Amik was designed by Guy St-Arnaud, Yvon Laroche, and Pierre-Yves Pelletier, under the direction of Georges Huel.

In very good condition (please see photos), ready to frame. Rare.