Date: 1950
Size: 9.75 x 13.50 inches
Artist: Gino Boccasile
This charismatic original Italian advertising carton was printed in 1950. It is a design by renowned illustrator Gino Boccasile (1901-1952) a designer produced posters, illustrations, advertisements, and book covers known for their images of smiling cherubic children, lively colours, and sensuous renderings of the female form.
After the war, Boccasile became known for many posters and images including memorable advertisements for clients such as Paglieri cosmetics, Mimmi socks, Chlorodont toothpaste, Iperchina liquors and Zenith footwear.
This image of a woman joyously pouring Radino oil over a salad remains an iconic image in Italy. In fact, Radino olive oil is still produced today, and Boccasile’s design adorns the label on bottles of oil produced by this premium brand.Advertising cartons were most commonly used in stores and window displays in order to highlight the various products available for sale.