Date: 2024
Size: 47" x 69"
About this poster:
2024 French Bus Shelter Advertisement for the Fragrance Elevator Music by Virgilabloh & Ben Gorham/REDO.
“We were both inspired by this literal idea of elevator music. You get into an elevator space and it plays background music to set a tone. It’s not at the forefront….What we tried to do is capture a scent that was sort of elevator music for your life, for you,” Abloh articulated. “Elevator music is, in my mind, a metaphor for the space for Ben and I to describe our freedom. Both of our projects, by the nature of how we started them, gives us freedom to do and define a space.” Off-White’s Virgil Abloh, Byredo’s Ben Gorham Partner on ‘Elevator Music’ by Rachel Strugatz - March 3, 2018,