Date: 2014
Size: 24 x 35 inches
Artist: Walenta, Tomasz
This is an original poster designed by Tomasz Walenta for the 2014 contemporary poster exhibition:
From Sub-Culture to Mainstream, the Evolving Poster Art of Publicité Sauvage.
Montrealers are fortunate to live in a city that has always celebrated posters and street art. Although posters have adorned hoardings and buildings in and around our metropolis for over a century, over the last three decades the engine for this urban conversation has been the locally grown poster company Publicité Sauvage.
L’Affichiste—Montreal’s only vintage poster gallery—launched its inaugural contemporary poster exhibition series on November 6, 2014 with a show dedicated to the art and posters of Publicité Sauvage. Renowned Polish poster artist and illustrator Tomasz Walenta was commissioned to create an exclusive poster for this first-ever collaboration. This poster references an iconic poster designed by Cassandre for Dubbonet in the 1930s.
For the exhibition, Karen Etingin, the owner of L’Affichiste, and Isabelle Jalbert, the Director of Publicité Sauvage, selected 50 posters from the vast Publicité Sauvage archives - each a visual reference to the concerts, exhibitions and events that have taken place in Montreal over the last 27 years.