Date: 1994
Size: 40.5 x 26.75 inches
Size: 40.5 x 26.75 inches
Artist: George Tscherny
Printer: Toppan Printing Co.
About The 100 Best Posters Collection: This poster was originally created by George Tscherny in 1961 for the School of Visual Arts in New York. This is an official reissue from 1994 from the collection The 100 best posters from Europe and the United States / 1945-1990.
"In describing the rationale behind this portfolio, Hiromichi Fujita, the President of Toppan Printing Co., explains in the introduction that, "the decision to publish The 100 Best Posters from Europe and the United States 1945-1990 was motivated by our earlier collection of Japanese reproductions published four years ago . . . the first collection was intended as a small contribution to the field of graphic design, which has enjoyed an inseparable relationship with the printing industry for many years now." The selection of posters in this collection were chosen by a panel consisting of Steven Heller, Alain Weill, Milton Glaser and Yusaku Kamekura. All posters chosen (...) were reproduced and were then donated to art museums and related educational institutions in 200 locations around the world. In addition to being forms of expression, these posters, which were created in the diverse social conditions that have prevailed since the end of World War II, truly serve as a testament to the age in which they were produced." (Source: swanngalleries.com)
About the poster: Since the early 1960s the School of Visual Arts in New York has had a striking poster program aimed to increase enrollment. For this early example of an SVA promotion, Tscherny, one of the school's first permanent faculty members, interpreted a quote from Ralph Waldo Emerson using the metaphor of a bird hatching from an egg to convey the idea that education is a liberating experience. This was one of a few SVA posters Tscherny designed in his signature style, wedding strong copy with a stark symbol. (Source: The 100 best posters from Europe and the United States / 1945-1990, p.76)
This poster is in good condition and ready to be framed.