Date: 1994
Size: 40.5 x 28.5 inches
Size: 40.5 x 28.5 inches
Artist: Massimo Vignelli
Printer: Toppan Printing Co.
About The 100 Best Posters Collection: This poster was originally created by Massimo Vignelli in 1964 for the XXXII Venice Art Biennal. This is an official reissue from 1994 from the collection The 100 best posters from Europe and the United States / 1945-1990.
"In describing the rationale behind this portfolio, Hiromichi Fujita, the President of Toppan Printing Co., explains in the introduction that, "the decision to publish The 100 Best Posters from Europe and the United States 1945-1990 was motivated by our earlier collection of Japanese reproductions published four years ago . . . the first collection was intended as a small contribution to the field of graphic design, which has enjoyed an inseparable relationship with the printing industry for many years now." The selection of posters in this collection were chosen by a panel consisting of Steven Heller, Alain Weill, Milton Glaser and Yusaku Kamekura. All posters chosen (...) were reproduced and were then donated to art museums and related educational institutions in 200 locations around the world. In addition to being forms of expression, these posters, which were created in the diverse social conditions that have prevailed since the end of World War II, truly serve as a testament to the age in which they were produced." (Source: swanngalleries.com)
About the poster: For this poster promoting a celebrated Venice art exposition, Massimo Vignelli broke with convention by using lettering rather than a work of art as the poster's central image. Vignelli cut out letterforms on tissue paper, then carefully positioned and photographed them so that the edges could be seen. In contrast to the designer's usually classical modern typography, the etheral nature of this marriage of art and design evokes a sense of mystery while communicating the intent of the exhibition to rise above the ordinary. (Source: The 100 best posters from Europe and the United States / 1945-1990, p.90)
This poster is in good condition and ready to be framed.