About The 100 Best Posters Collection: This poster was originally created by Raymond Savignac in 1950s for Cinzano. This is an official reissue from 1994 from the collection The 100 best posters from Europe and the United States / 1945-1990.
"In describing the rationale behind this portfolio, Hiromichi Fujita, the President of Toppan Printing Co., explains in the introduction that, "the decision to publish The 100 Best Posters from Europe and the United States 1945-1990 was motivated by our earlier collection of Japanese reproductions published four years ago . . . the first collection was intended as a small contribution to the field of graphic design, which has enjoyed an inseparable relationship with the printing industry for many years now." The selection of posters in this collection were chosen by a panel consisting of Steven Heller, Alain Weill, Milton Glaser and Yusaku Kamekura. All posters chosen (...) were reproduced and were then donated to art museums and related educational institutions in 200 locations around the world. In addition to being forms of expression, these posters, which were created in the diverse social conditions that have prevailed since the end of World War II, truly serve as a testament to the age in which they were produced." (Source: swanngalleries.com)
About the poster: In 1910, Leonetto Cappiello designed for the apéritif-maker Cinzano the zebra that would become its emblem. Forty years later, Savignac interpreted the animal in his own manner, using the gag visuel style he invented.—a circus-style zebra balancing the bottle on its snout, its legs revealing the shoes of the two clowns underneath the costume. The image is treated in the artist's deceptively naive manner which masks subtle techniques: the black ring vibrating around the animal, for instance, makes it pop out against the red and blue background-Cinzano's trademark colors. As usual, no explanatory text is necessary-the image and brand name are enough to ensure that the message is communicated in an amusing and effective manner. (Source: The 100 best posters from Europe and the United States / 1945-1990, p.36)
This poster is in good condition and ready to be framed.
