Date: 1940
Size: 15.5 x 23.5 inches
Artist: Baille, Hervé
About The Poster:
Created in 1933, the French National Lottery became widely popular after the media coverage of barber Paul Bonhoure's win of five million francs in the first draw. In a very enlightening article "Loterie Nationale: Mythes et symboles" written in 1969, the influential French journalist and author of many books on consumerism, education, and advertising propose an in-depth analysis of posters commissioned by the French lottery.
The lottery was said to have hired some of France's best designers, developing a corpus of some of the most effective posters in history. This particular piece is signed by Herve Baille.
This piece by Herve Baille is a beautiful, elegant, and whimsical addition, perfect for any room needing a soft but effective pop of color. Herve Baille (1896 - 1974) was a French poster designer and illustrator, who was awarded "Painter of the Fleet" ("Peintre de la Marine") in 1947, an honor which is given to artists who dedicated their art to the subject of the sea or of the marines. Baille later became known for his collaboration with Air France!
This particular poster is in keeping with their usual approach of placing a stylized character front-and-center and respecting a very clean style. The poster has minor folds in corners, but is in overall good condition. Rare.