Date: 1994
Size: 28.75 x 40.5 inches
Size: 28.75 x 40.5 inches
Artist: Alan Fletcher
Printer: Toppan Printing Co.
About The 100 Best Posters Collection: This poster was originally created by Alan Fletcher in 1986 for Daimler Benz and Auto Motor Und Sport. This is an official reissue from 1994 from the collection The 100 best posters from Europe and the United States / 1945-1990.
"In describing the rationale behind this portfolio, Hiromichi Fujita, the President of Toppan Printing Co., explains in the introduction that, "the decision to publish The 100 Best Posters from Europe and the United States 1945-1990 was motivated by our earlier collection of Japanese reproductions published four years ago . . . the first collection was intended as a small contribution to the field of graphic design, which has enjoyed an inseparable relationship with the printing industry for many years now." The selection of posters in this collection were chosen by a panel consisting of Steven Heller, Alain Weill, Milton Glaser and Yusaku Kamekura. All posters chosen (...) were reproduced and were then donated to art museums and related educational institutions in 200 locations around the world. In addition to being forms of expression, these posters, which were created in the diverse social conditions that have prevailed since the end of World War II, truly serve as a testament to the age in which they were produced." (Source: swanngalleries.com)
About the poster: This image was commissioned in 1986 by Daimler-Benz and the magazine Auto Motor und Sport to commemorate the 100th anniversary of the automobile. It is an example of a true understanding of the graphic arts— an idea (the simpler the better) whose graphic expression is obvious. By tilting the 1 in the numeral 100, Alan Fletcher created a minimal logotype that irresistibly evokes the car. The text, set slightly to the right, further gives an impression of movement and speed. This poster was adapted many times for exhibitions and other events organized by Mercedes-Benz to celebrate its centenary. (Source: The 100 best posters from Europe and the United States / 1945-1990, p.170)
This poster is in good condition with some minor ruffles and rips (see photos). Ready to be framed.