Date: 1994
Size: 29 x 20.5 inches
Size: 29 x 20.5 inches
Artist: Giovanni Pintori
Printer: Toppan Printing Co.
Printer: Toppan Printing Co.
About The 100 Best Posters Collection: This poster was originally created by Giovanni Pintori in 1967 for the company Olivetti. This is an official reissue from 1994 from the collection The 100 best posters from Europe and the United States / 1945-1990.
"In describing the rationale behind this portfolio, Hiromichi Fujita, the President of Toppan Printing Co., explains in the introduction that, "the decision to publish The 100 Best Posters from Europe and the United States 1945-1990 was motivated by our earlier collection of Japanese reproductions published four years ago . . . the first collection was intended as a small contribution to the field of graphic design, which has enjoyed an inseparable relationship with the printing industry for many years now." The selection of posters in this collection were chosen by a panel consisting of Steven Heller, Alain Weill, Milton Glaser and Yusaku Kamekura. All posters chosen (...) were reproduced and were then donated to art museums and related educational institutions in 200 locations around the world. In addition to being forms of expression, these posters, which were created in the diverse social conditions that have prevailed since the end of World War II, truly serve as a testament to the age in which they were produced." (Source: swanngalleries.com)
About the poster: Giovanni Pintori worked without interruption from 1936 to 1967 to create and advance Olivetti's image worldwide. This enormous task, achieved through posters, brochures, advertisements, and other means of communication, gave the brand a reputation for excellence that made it a commercial success. In this poster for adding machines, Giovanni Pintori played masterfully with colored numbers, at the center of which emerges, very simply, the name of the company in white. This was a prestige poster, the culmination of an advertising strategy in which the company was no longer trying to sell a particular model but rather to sell the irreproachable quality of its design. (Source: The 100 best posters from Europe and the United States / 1945-1990, p.30)
This poster is in good condition with a minor fold at the bottom left and a small rip on the top right. Ready to be framed!