Date: 1994
Size: 26 x 20.5 inches
Size: 26 x 20.5 inches
Artist: Marcel Jacno
Printer: Toppan Printing Co.
Printer: Toppan Printing Co.
About The 100 Best Posters Collection: This poster was originally created by Marcel Jacno in 1952 for the Avignon Festival. This is an official reissue from 1994 from the collection The 100 best posters from Europe and the United States / 1945-1990.
"In describing the rationale behind this portfolio, Hiromichi Fujita, the President of Toppan Printing Co., explains in the introduction that, "the decision to publish The 100 Best Posters from Europe and the United States 1945-1990 was motivated by our earlier collection of Japanese reproductions published four years ago . . . the first collection was intended as a small contribution to the field of graphic design, which has enjoyed an inseparable relationship with the printing industry for many years now." The selection of posters in this collection were chosen by a panel consisting of Steven Heller, Alain Weill, Milton Glaser and Yusaku Kamekura. All posters chosen (...) were reproduced and were then donated to art museums and related educational institutions in 200 locations around the world. In addition to being forms of expression, these posters, which were created in the diverse social conditions that have prevailed since the end of World War II, truly serve as a testament to the age in which they were produced." (Source: swanngalleries.com)
About the poster: When Jean Vilar launched the Avignon festival in 1952, he called on Marcel Jacno to create the poster, just as he had done the year before, for the Théâtre National Populaire. Jacno returned to the alphabet he had created: stenciled letters inspired by those used to mark the trunks of traveling actors. He added keys - the symbol of Avignon, a former papal city - in the same spirit. This poster conveys the artist's rigor and simplicity and illustrates his belief that "the homogeneity of forms is more important that the purity of the contour of the letters." The poster promoted the festival for many years. (Source: The 100 best posters from Europe and the United States / 1945-1990, p.38)
This poster is in good condition and ready to be framed.