Date: c. 2014
Size: 6 x 8.25 inches
Pentagram Papers is a multi-disciplinary, independently owned design studio.
According to their website: "Our work encompasses graphics and identity, strategy and positioning, products and packaging, exhibitions and installations, websites and digital experiences, advertising and communications, data visualizations and typefaces, sound and motion. Our 23 partners are all practicing designers, and whether working collaboratively or independently, they do so in friendship.
Our structure is unique. We are the only major design studio where the owners of the business are the creators of the work and serve as the primary contact for every client. This reflects our conviction that great design cannot happen without passion, intelligence and — above all — personal commitment, and is demonstrated by a portfolio that spans five decades, many industries, and clients of every size."
Pentagram has produced a series of signature annual documents, known as Pentagram Papers, exclusively for clients and colleagues since 1975. Each Paper explores a unique and curious topic of interest to the Pentagram designers.
#44: As described by Pentagram, "Do typefaces matter? In July 2012, the filmmaker and author Errol Morris published a short and rather enigmatic quiz on the website of The New York Times. Without really understanding its purpose, over 45,000 people responded to the quiz, which purported to address the question "Are You an Optimist or a Pessimist?" Morris's real goal, however, was to determine whether the choice of typeface had any effect on a message's believability. His answer: It does.
This experiment is the focus of Pentagram Papers 44: Hear, All Ye People: Hearken, O Earth. Designed by Pentagram, the book republishes the two-part Times essay in which Morris revealed the results of his test, and is set almost entirely in the typeface that he determined to be most trustworthy: Baskerville."
In very good condition and a perfect purchase for any lover of graphic design.