About The 100 Best Posters Collection: This poster was originally created by Jukka Veistola in 1970 for an anti-drugs campaign. This is an official reissue from 1994 from the collection The 100 best posters from Europe and the United States / 1945-1990.
"In describing the rationale behind this portfolio, Hiromichi Fujita, the President of Toppan Printing Co., explains in the introduction that, "the decision to publish The 100 Best Posters from Europe and the United States 1945-1990 was motivated by our earlier collection of Japanese reproductions published four years ago . . . the first collection was intended as a small contribution to the field of graphic design, which has enjoyed an inseparable relationship with the printing industry for many years now." The selection of posters in this collection were chosen by a panel consisting of Steven Heller, Alain Weill, Milton Glaser and Yusaku Kamekura. All posters chosen (...) were reproduced and were then donated to art museums and related educational institutions in 200 locations around the world. In addition to being forms of expression, these posters, which were created in the diverse social conditions that have prevailed since the end of World War II, truly serve as a testament to the age in which they were produced." (Source: swanngalleries.com)
About the poster: Posters against drugs generally employ the same assortment of terrifying images, which often have no constructive effect on their target audience: the drug user. In this poster, Jukka Veistola breaks out of the mold to create a strange vision. This reclining woman with yellow flowers growing out of her face can be viewed as a kind of "trip" to artificial paradises, yet she also clearly evokes death. By addressing the public in this entirely new manner, Veistola came closer to touching his audience than would have been possible with a blatantly morbid image. This poster dates from the heyday of LSD; by entering into the drug's fantastical world, it perfectly fulfills its mission. (Source: The 100 best posters from Europe and the United States / 1945-1990, p.116)
This poster is in good condition and ready to be framed.
