Date: 1923
Size: 9.5 x 12 inches
Artist: Schwarcz (School of Klinger)
About The Poster: Julius Klinger was an Austrian artist of Jewish descent who had, in Vienna in 1923, an art school and studio where he and his students taught graphic and marketing design. Klinger is considered by many to be the father of what is now commonly termed 'branding': using graphics and graphic design to convey the message of the brand, and to create 'brand equity'. He was the first to use a logo not only on a product itself, but also on buildings, billboards and advertisements - essentially creating a lasting and unforgettable image of a brand for consumers.
I fell in love with Julius Klinger when I first found a portfolio of his works at auction in New York a few years ago. His purity of design is unequaled, and his outlook on life, posters, and poster design is something that I relate(d) to instantly. This work is quite different from his later output which was cleaner and more market-driven.
Each of these individual scenes, taken from Klinger's Magnum Opus, Poster Art in Vienna, could be framed to exceptional effect.
And if you'd like to know more about Klinger, you can always buy my book on the subject Beyond Poster Art in Vienna: The Life and Art of Julius Klinger, available here.