Date: 1923
Size: 8 x 11.5 inches
Artist: Cosl Frey (school of Julius Klinger)
Julius Klinger was an Austrian artist of Jewish descent who had, in Vienna in 1923, an art school and studio where he and his students taught graphic and marketing design. Klinger is considered by many to be the father of what is now commonly termed 'branding': using graphics and graphic design to convey the message of the brand, and to create 'brand equity' therein.
Klinger was the first to use a logo not only on a product itself, but also on buildings, billboards and advertisements - essentially creating a lasting and unforgettable image of a brand for consumers. In Klinger's 1923 presentation of his studio and its designs, he wrote: "The moving spirit of Vienna poster-designers whose work is reproduced in this production, is Julius Klinger, at once the oldest and best known among them. For more than a quarter of a century he has devoted himself to this special line of art; he was twenty when he began and is now forty-eight. From the first he gave up all his time and thought to his work, for he is a poster-designer body and soul. His entire cosmos is bound up with it. America is the land of his heart's desire. But for him America is but a theoretical conception for he has never had the good luck to see it for himself and experience its life.
In excellent condition and ready to frame.