Date: 1923
Size: 9.5 x 12 inches
Artist: Willrab (school of Klinger)
About The Poster: Julius Klinger was an Austrian artist of Jewish descent who had, in Vienna in 1923, an art school and studio where he and his students taught graphic and marketing design. Klinger is considered by many to be the father of what is now commonly termed 'branding': using graphics and graphic design to convey the message of the brand, and to create 'brand equity' therein. Klinger was the first to use a logo not only on a product itself, but also on buildings, billboards and advertisements - essentially creating a lasting and unforgettable image of a brand for consumers.
This advertisement, produced by Cosl-Frey, two students of Klinger's in is excellent condition and ready to frame. Rare.