Date: 1994
Size: 40.5 x 28.5 inches
Size: 40.5 x 28.5 inches
Artist: Herbert Bayer
Printer: Toppan Printing Co.
About The 100 Best Posters Collection: This poster was originally created by Herbert Bayer in 1953 for Olivetti Corporation. This is an official reissue from 1994 from the collection The 100 best posters from Europe and the United States / 1945-1990.
"In describing the rationale behind this portfolio, Hiromichi Fujita, the President of Toppan Printing Co., explains in the introduction that, "the decision to publish The 100 Best Posters from Europe and the United States 1945-1990 was motivated by our earlier collection of Japanese reproductions published four years ago . . . the first collection was intended as a small contribution to the field of graphic design, which has enjoyed an inseparable relationship with the printing industry for many years now." The selection of posters in this collection were chosen by a panel consisting of Steven Heller, Alain Weill, Milton Glaser and Yusaku Kamekura. All posters chosen (...) were reproduced and were then donated to art museums and related educational institutions in 200 locations around the world. In addition to being forms of expression, these posters, which were created in the diverse social conditions that have prevailed since the end of World War II, truly serve as a testament to the age in which they were produced." (Source: swanngalleries.com)
About the poster: For the better part of the 1950s the Olivetti Corporation commissioned the world's finest graphic and product designers to help position the company in the vanguard of progressive institutions. Herbert Bayer was one of that illustrious stable. The optical design for Olivetti's new typewriter, suggesting a typewriter ribbon, predated the influence of Op Art by over a decade. The tapestry of color signaled the corporation's assimilation of cultural values in the service of commerce. (Source: The 100 best posters from Europe and the United States / 1945-1990, p.42)
This poster is in good condition with minor rips at the top. Ready to be framed.