1984 Italian Alcohol Advertisement Poster, Campari Soda, designed by Luzern Perret and Sergio Michels

About the poster: Since the end of the nineteenth century, the apéritif company Campari has commissioned first-rate artists, from Leonetto Cappiello to Fortunato Depero, to create its advertisements. This poster reflects Campari’s long tradition of bold, visually striking advertising. Designed by Luzern Perret and Sergio Michels, it incorporates many elements of this traditional advertising style, such as the vibrant red color and the recognizable graphic lettering. Overall, the poster combines product appeal with the sophisticated, artistic style associated with classic Campari campaigns.

This poster is in good condition, but has one small tear in the middle. Please see pictures for more details. Ready to frame!