Date: 1914 (original, larger sized poster printed in 1900)
Size: 10.25 x 14 inches, Image: 7.25 x 10.75 inches
Artist: Carlo Leone Gallo
About the artist: Born in Cairo Montenotte (Savona, Liguria), Carlo Leone Gallo was affectionately known to his contemporaries by the dialect name "Leonin". He studied at the prestigious Albertina Academy of Turin under acclaimed masters like Giacomo Grosso. Beyond his sought-after easel paintings, Gallo expanded his versatility into graphic illustration and public art. Notably, he painted a celebrated series of votive panels for the Sanctuary of Our Lady of the Desert in Millesimo.
About this piece: This beautiful poster belongs to the Portfolio "Gli Avvisi delle Officine G. Ricordi e C. Milano" (The Advertisements of the G. Ricordi & Co. Graphics Works, Milan) a famous and rare collection published around 1914, inspired by the famous French publication Les Maîtres de l'Affiche. The complete collection contains 70 color lithographic plates (chromolithographs) in a reduced size format. It represents an extraordinary testament to the golden age of the Italian advertising poster and Art Nouveau (Liberty style) graphics, closely tied to the world of opera and the Ricordi music publishing house.
This poster stands out as an exquisite advertisement for the Gran Deposito Carlo Clausetti, showcasing the rental and sale ("Nolo E Vendita") of pianos and reed organs (harmoniums).
